Increase Blog Traffic with Exponential Growth

I’ve decided I’ve done enough design posts lately, so I’m here again with a post concerning website traffic. Today I’m going to focus on how to build long-term website traffic, with the power of exponential growth.

I am going to be focusing this post particularly on blogs rather than plain websites. Can a regular website gain traffic with this same method? Of course, but blogs are natural attractions for search engines and visitor growth, and so I’m focusing on blogs because there is so much more you can do with them to help the process along.

What is Exponential Growth?

Exponential growth with website traffic is the idea that, over time, your visitor count will grow, and as time goes on, it will grow faster. The graph below is a general visual of how exponential traffic should grow over a long period of time.

exponentialgrowth

Let’s use an example to see how exponential traffic growth can affect a blog. Let’s say you’re just starting a blog, and your visitor count is at a pure zero.

You go post the opening of your website on your favorite forum. This gets you 5 hits your first day. Not much, but it’s something. The next day you go to the same forum, and put your new website in your signature, and post around for a bit. Now you have the visitors coming in from your forum signature, and some still viewing the post from yesterday. Your visitor count can easily double today, even though you only did one thing to promote it today.

As time continues, your link will get posted around the web, either from you or your new readers. Your backlink count goes up, and so does your search engine ranking.

Now without proper SEO practices or a bad website, this process can be slow, but if you have a great site, or are in the least improving it with every post, the growth will become faster. More people will link you, and more people will be able to discover your blog.

Use the Power of Exponential Growth

Here are some things you can do to get the process of exponential growth started, even from the perspective of a website just starting out. Even if you’ve been around for awhile, it’s a good idea to practice these three things.

1) Put your link in all of your forum signatures. This is a good way to get a lot of one-time visitors, but you’re still creating backlinks, and your posts are fairly permanent. Later on, when your blog improves with more content, forum goers can still find your link floating around in that forum.

2) Submit each post to at least two social bookmarking websites. I submit each of my posts two four of these: Digg, StumbleUpon, Technorati, and del.icio.ous. Many people come to your site through these, and if others bookmark your post as well, it will slowly move up in the chain, and become more visible to new potential visitors. It’s very much a process that works your posts into fame, almost automatically.

3) Create content people will link to. The only way to improve website traffic long-term is to have others start linking you. Soon, their own social network can find and link you, and then members of their network can link you, and so on. Try to create content that will teach your readers something, or give them a freebie of something useful.

These three things help, but any form of posting your website for potential visitors to see is helpful. The idea is to be able to drive new traffic to your site for each post, so you can constantly promote new and improved content.

What to Expect from Exponential Growth

1) Spikes

When a population of some sort notices one of your posts for whatever reason, you’ll notice you get a spike in your visitor count. This may come from a post that a highly-valued Digg member dugg, one of your tutorials on a popular tutorial site, or even just a well made post with viral buzz. Whatever it’s from, it’s too be expected.

The point is, it’s exciting when it happens, but don’t get too bummed out when your visitor count goes back down to where it was. Even though it drops back down, your visitor count is still going to grow in the long-run.

2) Non-steady Growth

Sometimes your blog may not grow exponentially at first, even if you’re planning it out that way. The sample graph below from Sohu.com notices a large drop in February for whatever reason, and a high peak in January. This could be from various reasons, but you’ll notice a non-steady incline overall too. From the first of October to April, however, there has been a significant increase in traffic. If the website is maintained regularly, this pattern should continue.


3) It takes time, at first

The graph below shows a two year graph on the top, but the graph on the bottom shows a longer timeframe for the same website. You can see the spikes and non-steady growth on the shorter timeframe, but once you view the long-range graph, you can see a significant increase in website traffic.

This is the most important thing to remember when building website traffic– it takes time. Be patient, and expect a bit of failure along the way.

Conclusion

As you can see, exponential growth is a powerful force. For a long time you’re not going to see the exponential effect, but after awhile you’ll start noticing faster increases in website traffic, and a website traffic graph will show the effect as well.

Written By Kayla

Kayla Knight is a 20 year old college student, part-time web developer, freelancer, and blogger. Webitect is where she spends too much of her freetime, sharing interesting finds and valuable resources. Be sure to check out her portfolio.

15 Comments

  1. Kari

    February 16th, 2009 at 11:32 am

    Yeah, I’ve only had my site open for actually 3 months and one day :P I haven’t seen exponential growth yet, though. But I’m not part of a forum – I might try that though. Thanks for the tips!

  2. Kaylee

    February 16th, 2009 at 01:11 pm

    I hear you on the spikes and valleys. I’m always sad to see the down side of a spike, but it’s to be expected. Although, I think with a personal blog I put a lot less focus on traffic…

  3. faye

    February 17th, 2009 at 05:35 pm

    that was handy! I think I will have to try some SEO out!

  4. Justin Brooke

    February 18th, 2009 at 01:24 am

    A handy guide on what exponential growth and how this fits in the picture of gaining and maintaining websites online.

  5. Sara

    February 18th, 2009 at 03:21 am

    When I first started my site I was always investigating the traffic, now I just briefly go through it. I kinda like not knowing. It just seems more fun when I see new visitors pop up.

  6. claire

    February 18th, 2009 at 11:35 am

    OMG, I think i love you. your posts are always so helpful. I never considered forums to be that helpful. I just love this. I like bookmark all your freaking blogs lol

  7. Jijy

    February 18th, 2009 at 08:16 pm

    Ah, I’ve never been to fond of joining forums. I did before, but then I sorta got detached from them and there was a lot of drama going on so I guess they made me lose interest in them. But, that was then; I should definitely try those tips! Hopefully in time, my site will become a little popular =]

  8. Julia

    February 21st, 2009 at 09:41 pm

    The idea of Exponential Growth is quite true, I’ve noticed it with my site. It actually does help posting in forums too, sometimes people will use a tutorial or a resource and credit it on a forum. I usually use http://urlfan.com/ to inform me whenever someone, who’s RSS feed is submitted to urlfan, has linked me.

    I’m going to give Digg and Stumble Upon a try to see if it works for me.

  9. black smith

    February 22nd, 2009 at 01:28 am

    Hi. Thanks to this articles. I really liked your blog!

  10. Jay

    February 22nd, 2009 at 07:47 am

    Those were some really great tips. I never understood how the social bookmarking sites actually worked and I get confused. But I’m going to take the time to figure them out to help my site out and find some interesting popular ones to visit!

  11. android phone

    February 23rd, 2009 at 07:44 pm

    Some good social bookmarks: http://digg.com,http://wists.com,http://reddit.com

  12. Sarah

    March 14th, 2009 at 07:11 am

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Sarah

    http://www.lyricsdigs.com